
Richardson Digital provides campaigns and causes with strategic digital communications services.
From campaign launches to fully embedded partnerships, we meet the growing need for digital expertise and hands-on support on today’s campaigns.
What we do for you
We combine social video production, tools to build your audience, and creator outreach all under one-roof so campaigns can focus on fundraising and building their case-for without getting left behind online.
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This part is simple. We come up with a plan that answers the key questions:
How often should I be posting, about what, on which platforms?
How will this help me raise money? How will this separate me from the field?
What does success look like in 3-months, 6-months, a year?
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You won’t have social-media envy anymore.
We come to you early and often to shoot high-quality social media content: small business interviews, direct to cameras, explainer-videos, behind-the-scenes, events, announcements, partner collabs, and more.
In between video production, editing, and posting, we’ll draft social media copy, newsletters, infographics, and anything else for your platforms to create a steady-drumbeat of online communication.
And we’ll set the campaign up with the right tools to capture on-the-go content that looks professional and native, without looking over-produced or staged.
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As your campaign takes off, we’ll activate your partners and online supporters.
We turn comments into conversations. When a supporter engages with your content, we make sure they are brought into your grassroots network, asked to donate, and invited to a campaign event near them. As your grassroots grows, we’ll set up studio-grade, virtual events that are livestreamed across multiple platforms at once to reach your supporters wherever they are online (no more unanswered Zoom invites sent to the fundraising list).
We turn their platforms into your megaphone. We’ll distribute shareable content and updates with your online grassroots supporters and create collaboration opportunities with the elected officials and community leaders that have endorsed your campaign (a photo op and press release doesn’t cut it anymore).
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We’ll make sure the local creators and national political influencers are talking about your campaign.
We have a pre-existing network of creators and in-house research tools that we use to find and connect with local and national voices. We’ll pitch your story and secure a steady drumbeat of interviews, coverage, and collaboration opportunities.
We don’t stop there. Our goal is to form long-term partnerships between them and your campaign. Whether you call them content creators, influencers, or independent media, their reality is the same: they are producers, journalists, content distributors, organizers, issue advocates, and small business owners all rolled up into one person. We’ll figure out what they need to turn them into consistent supporters and create partnerships that you can count on all the way to election day and beyond.

A FEW TOOLS THAT MAKE IT HAPPEN
A FEW TOOLS THAT MAKE IT HAPPEN
About
Nick Richardson started Richardson Digital in response to the growing need among campaigns for a coherent digital strategy, production capabilities, and experienced leadership to manage it all.
Richardson Digital brings nearly a decade of digital expertise, a nationwide network of creative talent, and all the digital tools you could ask for under one roof to bring your online strategy to life, without overloading your burn rate.
Nick has been at the center of the digital evolution in Democratic politics. For the past five years, he led digital strategy at the Democratic Congressional Campaign Committee (DCCC), where he managed programs across sixty battleground districts, oversaw $25M+ in digital communications, and directed the committee’s media consumption research and influencer engagement program.
Nick combines deep expertise in the digital landscape with a sharp eye for integrating paid media, field, research, and finance - helping campaigns maximize their impact through Election Day.
Nick with his all-star 2023-2024 DCCC Battleground Digital Team