Political digital intelligence
I track how political campaigns perform on social media and help them improve their own strategies. The analysis draws on original research across 700+ political accounts and nearly a decade of leading digital efforts on campaigns and at party committees.
The Colbert Effect: What Instagram Data Reveals About What Democrats Want
Two viral-native Democrats are competing in the first marquee primary of the 2026 cycle. A late-night appearance and claims of censorship did more for audience growth than weeks of intra-party political controversy.
I’m Nick Richardson. I want you to have more Context.
I’ve spent five cycles in Democratic politics, most recently leading digital strategy at the DCCC across sixty battleground districts and $25M+ in digital communications. I built this platform because the intelligence tools available to campaigns don’t match the decisions they’re actually making. The analysis I publish and the tools I’ve built are designed to close that gap.